Joanna Brody

As a seasoned communications professional, Joanna Brody has extensive public relations and marketing communications experience in designing social policy, public health, and specialized marketing campaigns. Her background includes developing all aspects of public education and public affairs campaigns for a variety of small and large businesses, as well as healthcare, environmental and community service organizations. In addition to planning, implementation and evaluation, her work involves creating internal, external and crisis communications plans; newsletter and collateral material production; media relations; and special events management.

Prior to establishing her own business, Ms. Brody was the administrator of marketing and public relations for the Society of Critical Care Medicine (SCCM), an international organization of healthcare professionals involved in critical care research, education and patient care. Ms. Brody handled media relations, crisis communications, direct marketing and telemarketing, and assisted with healthcare policy efforts, membership recruitment and retention, and fundraising. She was successful in obtaining print coverage for SCCM in the New York Times, Discover Magazine, the Los Angeles Times, the Washington Post, the Orlando Sentinel and several national healthcare publications.

Ms. Brody formerly served as a senior associate at Laufer Associates, a Los Angeles-based public relations / marketing communications agency specializing exclusively in social and environmental issue marketing. Her account work included the City of Los Angeles, Bureau of Sanitation, Recycling and Waste Reduction Division; the Fulfillment Fund; Charitable Distribution Facility; the Beverly Hills Bar Association Barristers; Southern California Population Crisis Committee; Mental Health Association and Chrysalis Homeless Assistance Agency.

Ms. Brody has also served as public relations manager for Pebble Beach Company, directing media relations, special events promotions, employee communications, and crisis communications for the resort management company. In addition, she has produced marketing communications projects for the American Cancer Society, Daniel Freeman Hospitals, American Society of Plastic and Reconstructive Surgeons, Oakland Unified School District, Westmore Academy of Cosmetic Arts, the Annenberg Alumni Association and the Sheraton Premier Hotel.

Ms. Brody earned a master of arts degree in Communications Management, with an emphasis in public and social policy campaign design, from the Annenberg School for Communication at USC. She also has a bachelor of arts degree in Legal Studies from the University of California, Berkeley.