Putting Your Best Foot Forward
Growing companies never forget one thing: people need to be constantly reminded that YOU'RE THERE! Human memory is short, so you need a good communication program to keep in front of your clients and prospects.
The most critical part of any communication program is a solid public relations plan. Through effective public relations you will establish and maintain the clearest and most favorable image of your company with your target audiences. Public relations will help you educate and inform, strengthen your credibility, promote understanding, build awareness and visibility, and create a positive selling environment. It will also reinforce your image with your current customer base, as well as boost morale for management and employees.
At Communication Excellence Institute, we offer Public Relations Consulting—a professional approach to creating top-notch communication and PR plans. Typical activities included in this consulting are:
- Creating a well thought-out communications plan, identifying your business goals, target audiences, product or service, competition, the messages you want to convey to your audience, and what communication vehicles will best achieve your objectives.
- Building publicity and credibility for your organization through editorial coverage in major newspapers and television as well as in the general media, including weeklies and local publications, technical publications, special interest consumer publications, secular publications, newsletters, broadcast media, electronic wires and databases, and the internet.
- Encouraging the media to call your organization by providing them a steady stream of press releases, story pitches, op-ed pieces, letters to the editor, press conferences and direct interviews with reporters and editors, and promotional materials.
- Adding other vehicles of public relations to your communication plan, such as newsletters, special events, direct marketing campaigns, community relations activities, public speaking engagements, as well as internal communications programs with employees, shareholders, and volunteers.
- Leveraging your PR position to gain even more publicity.
- Preparing for that inevitable "crisis" by building positive relationships with the media.
Public relations is a long-term commitment to the image and outreach of your company. We generally recommend a minimum six-month (or preferably a one-year) plan of action to begin to build a foundation of media and public awareness of your organization and services. However, public relations also can be carried out on a project basis for a specific event or issue.
The fee for Public Relations Consulting is $350 per hour. Longer-term public relations efforts can be billed by the project to be most cost-effective for you.
For more information on CEI's Public Relations Consulting, please call the Institute at (800) 410-4CEI (4234) or e-mail us at cei@talk2cei.com.
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If a public relations crisis hits your organization, whom should you call?
If a crisis happens, and you need immediate help in handling the media and strategically managing the situation, call CEI at (800) 410-4CEI (4234). Our experts have had great success managing the message, developing talking points, handling the media, and projecting the best possible image for your organization.
We require no retainer, and we're there immediately when you need us.
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